The House of Lloyd blog had outgrown Blogger and wanted to move to a more flexible platform and a customized look. We talked through the goals of the blog, who the target audience is, and what kind of content was to be used. A topical format was chosen to guide the user toward the content most relevant for them. We then employed Greg Sykes to design the user experience and the site. Greg grabs the base concept and turns it into a gorgeous reality.